Diora app icon A living record for serious collectors

Grow your story.

The catalog you have been faking in spreadsheets and camera rolls. Every plant logged with its photos, its provenance, and the full line it came from.

Provenance, not remindersiPhone first, Android later.
photo
Anthurium warocqueanum
'Dark Phoenix' · seedling #04
acquiredMar 2024
from@fernandez.aroids
events17 logged
acc. DIO-0412
Philodendron spiritus-sancti
cutting from @m.thornbury’s mother plant
2024-09-02 · new leaf #6 · repot 18cm

The plant is the noun. The event is the verb.

Your collection stops being a buried camera roll and becomes searchable history: every acquisition, repot, bloom, and cross, held in one record that accrues value over years.

What Diora does

Built for the obsessive.

01 / The record

Every plant. Every photo. Every line it came from.

Log each plant with its photos and a full timeline of everything that happens to it: acquired, repotted, bloomed, crossed. Aroids, hoyas, orchids, begonias: a dozen plants or several thousand, all in one searchable catalog.

Capture is frictionless, built for dirty hands and greenhouse light. The fastest path from “I just got this” to “it’s recorded” matters more than anything else.

Diora collection screen: a searchable list of plants with photos, each labelled by genus.
02 / Provenance

Lineage you can prove, not just claim.

In a market where lineage fraud is common, “a cutting from my mother plant” should be something you can show, not just say. Diora records provenance as part of the plant itself, so its origin travels with it.

An @handle in a plant’s origin becomes a tappable path to the collector it credits. Discovery follows where a plant actually came from.

Diora plant detail screen showing a plant propagated from its original parent plant, with lineage recorded.
03 / Breeding programs

Track real crosses, grow out the children, log the outcomes.

Record a cross by seed parent and pollen parent, follow the grow-out, and log milestones as the children develop. It replaces paper notes and scattered spreadsheets.

The program lives alongside the plants it produced, so a result always points back to the line that made it.

screenshot Breeding program
04 / The Grapevine

Private catalogs, connected into a community of collectors.

A feed of what the people you follow grow, pollen offers for the genera you collect, and plants others are trying to identify. Sharing your collection is how others discover your lineage, and how you discover theirs.

Public profiles, replies on pollen offers, and direct messages give you a real way to reach other collectors without a noisy inbox. You control who sees what: public, followers, or private. Every step is opt-in.

Diora Grapevine feed showing a collector's shared plant photo with genus and name.
For collectors who have outgrown casual tools

The reward is the record, not a streak.

Not
A watering-reminder app
Instead
A catalog that gets richer every year
Not
Plant-ID from a photo
Instead
Provenance you can attest and trace
Not
Streaks, badges, “your monstera misses you”
Instead
A research journal that takes you seriously
For the 200-plus, rare-and-named collector

Where rare plants keep their record.

A living catalog for the people who spend real money on named clones and variegation, and already know how to keep them alive.

Diora launches on iPhone first. Email us and we will tell you the day it is live.